Privacy Policy

Last updated: 15 June 2026

Kitchen Aura respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you:

• Visit kitchenaura.co
• Create a customer account
• Place or attempt to place an order
• Subscribe to our newsletter
• Contact our customer service team
• Participate in a promotion
• Leave a product review
• Otherwise interact with Kitchen Aura

It also explains the choices and rights available to you.

1. Who We Are

Kitchen Aura is an online cookware and kitchenware store operated by:

Peppets Essentials
Flat 2304, 23/F Ho King Commercial Centre
2–16 Fa Yuen Street
Mong Kok
Hong Kong

Website:
kitchenaura.co
Email:
sales@kitchenaura.com

For the purposes of applicable data protection legislation, Peppets Essentials is the organisation responsible for deciding how and why your personal information is processed. This is commonly referred to as the “data controller” or “data user”.

In this Privacy Policy, “Kitchen Aura”, “we”, “us” and “our” refer to Peppets Essentials and the Kitchen Aura online store.

2. Personal Information We Collect

The information we collect depends on how you use our website and services.

Identity and contact information

This may include:

• Full name
• Email address
• Telephone number
• Billing address
• Delivery address
• Country or region
• Customer account details
• Preferred method of communication

Order and transaction information

When you place or attempt to place an order, we may collect:

• Products purchased
• Order number
• Order value
• Currency
• Payment status
• Delivery method
• Tracking information
• Purchase history
• Returns, refunds, replacements and disputes
• Correspondence relating to your order

Payments are processed by approved third-party payment service providers. Kitchen Aura does not ordinarily receive or store your complete payment-card number, security code or online banking credentials.

We may receive limited payment-related information, such as the payment method selected, transaction reference, payment status and limited card information supplied by the payment provider.

Account information

When you create an account, we may collect and store:

• Your login email address
• An encrypted version of your password
• Saved billing and delivery addresses
• Order history
• Wishlist items
• Account preferences

You are responsible for keeping your login credentials confidential.

Customer service information

When you contact us, we may collect:

• The contents of your message
• Email correspondence
• Contact-form submissions
• Photographs or documents you provide
• Details of complaints or product issues
• Records of returns, replacements and refunds
• Social-media messages relating to customer service

Please avoid sending sensitive personal information unless it is necessary for us to address your enquiry.

Marketing information

Where you subscribe to marketing communications, we may collect:

• Your name and email address
• Your marketing preferences
• The date and method of your subscription
• Information about whether marketing emails were delivered, opened or interacted with
• Your unsubscribe history

Website and technical information

When you use our website, we may automatically collect:

• Internet Protocol address
• Browser type and version
• Device type
• Operating system
• Approximate location based on your IP address
• Referring website or advertisement
• Pages and products viewed
• Search terms used
• Basket activity
• Checkout activity
• Date and time of visits
• Website errors and performance information
• Cookie and consent preferences

This information may be collected through cookies, pixels, server logs and similar technologies.

Reviews and user-generated content

When you submit a review or other public content, we may collect your name, rating, comments and any photographs or information you choose to provide.

Product reviews may be visible publicly. You should not include information in a review that you do not want others to see.

3. How We Collect Your Information

We may collect personal information:

• Directly from you when you create an account, place an order or contact us
• Automatically when you browse our website
• From payment processors following a payment attempt
• From delivery, courier and fulfilment providers
• From fraud-prevention and security providers
• From advertising, analytics and social-media platforms, subject to your consent where required
• From publicly available sources where permitted by law

4. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders
• Take and verify payments
• Deliver products to you
• Send order confirmations and tracking updates
• Manage customer accounts and wishlists
• Respond to questions and customer service enquiries
• Process cancellations, returns, refunds and replacements
• Detect and prevent fraud, misuse and unauthorised transactions
• Protect our customers, website and business
• Maintain transaction, accounting and tax records
• Comply with customs and international shipping requirements
• Improve our website, products and services
• Diagnose technical problems
• Analyse website performance and customer activity
• Personalise your shopping experience
• Request product feedback or reviews
• Send marketing communications where permitted
• Measure the effectiveness of advertising campaigns
• Establish, exercise or defend legal claims
• Comply with legal and regulatory obligations

We will not use your personal information for a purpose that is materially incompatible with the purpose for which it was collected unless permitted or required by law.

5. Lawful Bases for Processing

Where the UK GDPR, EU GDPR or similar legislation applies, we process your information using one or more of the following lawful bases.

Performance of a contract

We process information where it is necessary to:

• Accept and fulfil an order
• Take payment
• Deliver products
• Manage your account
• Provide customer service
• Handle returns and refunds

Without certain information, we may be unable to process or deliver your order.

Legal obligation

We may process and retain information where necessary to:

• Maintain tax and accounting records
• Meet consumer protection requirements
• Respond to lawful requests from authorities
• Comply with customs, sanctions or fraud-prevention obligations
• Meet other legal or regulatory requirements

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights.

These interests may include:

• Operating and improving our online store
• Preventing fraud and protecting our systems
• Understanding how customers use our website
• Providing effective customer service
• Managing complaints and disputes
• Maintaining appropriate business records
• Protecting and enforcing our legal rights

Consent

We may rely on your consent for:

• Email marketing where consent is required
• Non-essential cookies
• Advertising and tracking technologies
• Certain forms of personalisation

You may withdraw your consent at any time. Withdrawal will not affect processing that occurred before consent was withdrawn.

6. Cookies and Similar Technologies

Kitchen Aura uses cookies and similar technologies to operate and improve the website.

Cookies are small files stored on your browser or device. They may be temporary session cookies or cookies that remain for a defined period.

Essential cookies

Essential cookies are required for functions such as:

• Maintaining your shopping basket
• Processing checkout
• Remembering account sessions
• Protecting the website against security threats
• Remembering your privacy choices

These cookies cannot normally be disabled through our consent tool because the website may not function properly without them.

Functional cookies

Functional cookies may remember choices such as:

• Account preferences
• Recently viewed items
• Saved settings
• Wishlist activity

Analytics cookies

Subject to applicable consent requirements, analytics cookies help us understand:

• How visitors reach our website
• Which pages and products are viewed
• How visitors interact with the website
• Whether technical errors occur
• How website performance can be improved

Advertising cookies

Where you consent, advertising technologies may be used to:

• Measure advertising performance
• Understand whether an advertisement resulted in a visit or purchase
• Limit repeated advertisements
• Present more relevant advertising
• Build or measure advertising audiences

You can manage non-essential cookies through our cookie-consent settings. You can also adjust your browser settings, although blocking essential cookies may prevent the basket, checkout or account areas from working correctly.

For additional information, please refer to our Cookie Policy or cookie-preference tool where available.

7. Marketing Communications

We may send promotional communications where:

• You have expressly subscribed
• Marketing is otherwise permitted under applicable law

Marketing may include information about:

• New products
• Special offers
• Restocks
• Seasonal promotions
• Kitchen accessories
• Product recommendations
• Kitchen and cooking inspiration

You can unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email
• Updating your communication preferences, where available
• Emailing sales@kitchenaura.com

Unsubscribing from promotional communications will not prevent us from sending service messages relating to an order, payment, delivery, refund, security issue or customer service enquiry.

We may retain a limited suppression record to ensure we respect your unsubscribe request.

8. How We Share Personal Information

We do not sell your personal information.

We may disclose information to trusted service providers where reasonably necessary to operate our business.

Payment providers

Payment providers process payments, refunds and transaction-security checks.

Their processing may also be governed by their own privacy policies.

Delivery and fulfilment providers

We may share your name, delivery address, telephone number, email address and order information with:

• Couriers
• Postal operators
• Warehouses
• Fulfilment providers
• Customs agents
• International logistics providers

Website and technology providers

We may use providers that support:

• Website hosting
• Ecommerce functionality
• Customer accounts
• Cloud storage
• Cybersecurity
• Website maintenance
• Email delivery
• Customer support
• Data backup

Analytics and advertising providers

Where permitted and subject to consent requirements, we may share online identifiers and website activity with analytics, advertising and social-media providers.

Professional advisers

Information may be shared with accountants, insurers, auditors, legal advisers and other professional consultants where necessary.

Government and regulatory authorities

We may disclose information when required by law, court order or a lawful request from:

• Courts
• Police
• Tax authorities
• Customs authorities
• Consumer protection bodies
• Data protection regulators
• Other competent public authorities

Business transfers

If Kitchen Aura or Peppets Essentials is reorganised, sold, merged or transferred, personal information may be disclosed to professional advisers and prospective or actual purchasers, subject to appropriate confidentiality and data-protection safeguards.

Service providers are only authorised to process personal information for the agreed purpose and must protect it appropriately.

9. International Transfers

Kitchen Aura operates from Hong Kong and may serve customers in different countries.

Your personal information may therefore be transferred to, accessed from or stored in countries outside your country of residence.

This may occur when we use international:

• Hosting providers
• Payment processors
• Couriers
• Fulfilment services
• Email platforms
• Analytics services
• Customer support services

The privacy laws in another country may differ from those in your country.

Where required by applicable law, we use appropriate safeguards for international transfers. These may include:

• Contractual data-protection clauses
• Approved standard contractual clauses
• International data-transfer agreements
• Transfers to countries recognised as providing adequate protection
• Other lawful transfer mechanisms

You may contact us for further information about the safeguards relevant to your personal information.

10. How Long We Retain Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Typical retention periods include:

• Order and transaction records: generally up to seven years following the transaction, or longer where legally required
• Customer account information: while the account remains active and for a reasonable period afterwards
• Customer service correspondence: generally up to seven years, depending on the nature of the enquiry or dispute
• Marketing information: until you unsubscribe or we determine that the information is no longer required
• Cookie and analytics information: for the period stated in our cookie settings or the relevant provider’s configuration
• Unsuccessful checkout information: for a limited period needed for security, customer support and fraud prevention
• Legal claims and disputes: until the relevant limitation period or proceedings have ended

We may retain information for longer where:

• A legal or regulatory obligation applies
• A dispute or chargeback remains unresolved
• Litigation is anticipated or ongoing
• Fraud or misuse is suspected
• A competent authority requires the information to be preserved

When information is no longer required, we will delete it, anonymise it or securely restrict its use.

11. How We Protect Your Information

We use reasonable technical and organisational measures intended to protect personal information against:

• Unauthorised access
• Accidental loss
• Alteration
• Improper disclosure
• Destruction
• Misuse

These measures may include:

• Secure website connections
• Access controls
• Password protection
• Encryption where appropriate
• Security monitoring
• Data backups
• Restricted administrative access
• Reputable payment and hosting providers
• Staff and contractor confidentiality obligations

No internet transmission or storage system can be guaranteed to be completely secure.

You should use a strong, unique password and contact us promptly if you suspect unauthorised use of your Kitchen Aura account.

12. Your Privacy Rights

Your rights depend on your location and the laws that apply to the processing of your information.

Subject to applicable legal conditions and exemptions, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your information
• Request restriction of processing
• Object to processing based on legitimate interests
• Object to direct marketing
• Withdraw consent
• Request a portable copy of certain information
• Ask us to explain how your information is used
• Complain to a data protection authority
• Request information about international-transfer safeguards

Hong Kong privacy law also provides rights to request access to and correction of personal data, subject to applicable requirements and exemptions.

To exercise a privacy right, email
sales@kitchenaura.com.

Please include sufficient information for us to identify you and understand your request. We may request evidence of identity before releasing or changing personal information.

We will respond within the period required by applicable law. In certain circumstances, we may lawfully refuse or limit a request. Where appropriate, we will explain the reason.

You will not normally be charged for making a request. However, a reasonable fee may be charged where permitted by law for requests that are manifestly unfounded, excessive or repetitive.

13. Complaints

Please contact us first if you have a concern about how we handle your personal information. We will review your concern and attempt to resolve it.

You may also have the right to complain to the data protection authority in your country.

Depending on where you live, this may include:

• The Office of the Privacy Commissioner for Personal Data in Hong Kong
• The Information Commissioner’s Office in the United Kingdom
• The relevant supervisory authority in an EU or EEA member state

Making a complaint to us does not affect your right to contact an appropriate regulator.

14. Automated Decisions and Fraud Prevention

We and our service providers may use automated systems to identify transactions presenting an increased risk of fraud, misuse or unauthorised activity.

These systems may assess factors such as:

• Transaction value
• Payment status
• IP address
• Device information
• Delivery and billing information
• Unusual ordering patterns
• Previous fraudulent activity

A payment or order may be delayed, reviewed, declined or cancelled where fraud or misuse is suspected.

Where applicable law gives you rights relating to a decision based solely on automated processing that produces significant effects, you may contact us to request further information or human review.

15. Children’s Privacy

Kitchen Aura is not directed towards children, and children should not create accounts or place orders without the involvement of a parent or legal guardian.

We do not knowingly collect personal information directly from children in circumstances where parental consent is legally required.

Please contact us if you believe that a child has provided personal information improperly. We will review the matter and take appropriate action.

16. Third-Party Websites

Our website may include links to third-party websites, payment services, social-media platforms or other external services.

We do not control those organisations and are not responsible for their privacy practices. You should review the privacy information provided by the relevant third party before submitting personal information to it.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our products or services
• Website functionality
• Service providers
• Business operations
• Legal requirements
• Data protection guidance

The latest version will be published on this page with a revised “last updated” date.

Where changes materially affect how we use your information, we may provide an additional notice by email, through your account or on our website where appropriate.

18. Contact Us

For questions about this Privacy Policy, privacy requests or concerns about your personal information, contact:

Kitchen Aura – Peppets Essentials
Flat 2304, 23/F Ho King Commercial Centre
2–16 Fa Yuen Street
Mong Kok
Hong Kong

Email:
sales@kitchenaura.com
Website:
kitchenaura.co